As all of my clients know, I am a big proponent of writing a letter to the seller(s) in order to get their offer more attention. Throughout my career, I can’t tell you how many times that my Buyer’s letter has swayed the seller to accept their offer. Its really crucial, but even more so in a competitive market like we are currently experiencing. Here are a few of my tips for a strong cover letter:
- You want the seller to know who you are: Start out your letter by introducing yourself and your family and let the seller know who will be living in the home. They may be thrilled to know that you are, for example, recently married, first-time buyers who work in a field like theirs. Like many of my Buyers, you may be in the military, which is something to expand upon in your letter. even if the sellers have no military connection, everyone is grateful for our US Military. It’s all about making that personal connection.
- Explain to the seller why you love their house: Really elaborate here. Chances are the seller originally purchased the property because, like you, they felt an emotional attachment to the home. Let them know the distinct characteristics that drew you to the house; whether it’s the beautifully remodeled kitchen or the hardwood oak floors they may have painstakingly just refinished. Sellers will appreciate knowing the details that make their home special to you as they want to know the home is going to go to someone who truly loves it as much as they do.
- Use social media and clues in the home to learn a little bit about the sellers: Checkout the seller’s Facebook and LinkedIn profiles to make some connections. If the seller has frequent posts about races they’ve run and you’re a runner too, include that in your letter. For example, you can’t wait to establish a new running route through the beautiful tree-lined streets of the neighborhood. Perhaps you discover on LinkedIn that you and the seller attended the same university; be sure to mention that you’re an alum. Maybe theres sports memorabilia on the walls and you have a connection there. Do you notice that they have pets and you do too? Great! Use any and everything you can in your letter to make it more personal. Its really the time to find any and all common ground with the sellers so that they feel extra connected with you.
- Finally, make sure that your letter is very positive and has absolutely no negativity. Compliment the home, decor, exterior, anything you can that will help rub the sellers ego a bit. After all, you get much further with sugar than you do spice!
I hope that you will find these tips helpful as they have been for my clients. If I can help you with your home search in any way, please reach out!