For students and young professionals in San Diego, North Park has had a longstanding appeal. With its coffee shops, eclectic boutiques, lounges, clubs, and bars, it has a vibrant nightlife and offers boundless opportunities for entertainment and socializing.
Now it looks like North Park is slated to have yet another draw—a Target. Previously Wang’s restaurant (closed since 2015), the 35,200 square foot building was recently leased by Target to serve as a mini-store.
More and more mini-Targets are opening. These scaled-down Target stores are tailored specifically for dense neighborhoods like North Park which have limited space available, limiting the entry of larger department stores. By 2020, Target expects to have around 130 mini-stores around the country.
Despite the smaller size of the Target mini-store in North Park, it will offer a wide selection of merchandise in a variety of departments. Along with apparel and household goods, there will be a grocery section and even a CVS pharmacy in the store. Customers will be able to order their refills online and then come by to pick them up quickly and conveniently.
Target is aware that some residents might be hesitant to welcome a nationwide brand to a neighborhood with a lot of smaller and local shops. For that reason, the company sent representatives to meet with Councilman Chris Ward as well as various associations in the community. That way the company could receive feedback and recommendations which would help them to target the goods and services offered by the mini-store to the residents of North Park.
Being as so many young people with hectic schedules do call North Park home, the Target mini-store should be a great addition to the community. It will be simpler and more convenient than ever for students and professionals to get what they need so they can keep up with their busy lives.